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Routledge Handbook of Sports Sponsorship

Successful Strategies

Routledge Handbook of Sports Sponsorship
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US$ 83.95
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
Taylor and Francis; December 2006
288 pages; ISBN 9781134145287
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