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Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Reality Check by Guy Kawasaki
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"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
Penguin Publishing Group; October 2008
496 pages; ISBN 9781440634536
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Title: Reality Check
Author: Guy Kawasaki
  • News
Dreams of the World: Empowering and Inspiring Entrepreneurs With Former Apple Evangelist, Guy Kawasaki - NatGeo News Watch (blog)
Tue, 05 Nov 2013 07:14:07 -0800
NatGeo News Watch (blog)Dreams of the World: Empowering and Inspiring Entrepreneurs With Former Apple Evangelist, Guy ...
Smart ways to give your career a boost - Chicago Tribune
Mon, 13 Jul 2009 13:43:14 -0700
Chicago TribuneSmart ways to give your career a boostChicago TribuneTake a course at a university extension, read a good book ...
8 problems every startup should anticipate - VentureBeat
Wed, 09 Mar 2011 06:09:27 -0800
VentureBeat8 problems every startup should anticipateVentureBeatIn his book Reality Check, Guy Kawasaki summarizes some of the ...