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A guide to maximizing Web 2.0 technologies to transform business processes
From blogs to social networks, Web 2.0 technologies and behaviors have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. You will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth.
McGraw-Hill; September 2008
259 pages; ISBN 9780071643665
Read online, or download in EPUB, secure PDF format or MobiPocket
259 pages; ISBN 9780071643665
Read online, or download in EPUB, secure PDF format or MobiPocket
