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You Are Here

Why We Can Find Our Way to the Moon, but Get Lost in the Mall

You Are Here by Colin Ellard
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An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.

In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else—that as a species we are actually hopelessly lost. In fact we've filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this say about us? Drawing on his exhaustive research, Professor Collin Ellard illuminates how humans are disconnected from our world and what this means, not just for how we get from A to B, but also for how we construct our cities, our workplaces, our homes, and even our lives.




From the Trade Paperback edition.
Knopf Doubleday Publishing Group; July 2009
ISBN 9780385530422
Download in secure EPUB
Title: You Are Here
Author: Colin Ellard
 
  • News
YOU ARE HERE - New York Times
Fri, 10 Jul 2009 21:47:07 -0700
New York TimesYOU ARE HERENew York TimesColin Ellard, a behavorial neuroscientist at the University of Waterloo, Ontario, ...
Psychogeographer Colin Ellard on architecture that can make us happy, sad or even sick - CBC.ca
Tue, 22 Sep 2015 05:36:03 -0700
CBC.caPsychogeographer Colin Ellard on architecture that can make us happy, sad or even sickCBC.caAs he argues in his new book ...
Why We Get lost - Scientific American
Tue, 11 Aug 2009 06:08:21 -0700
Scientific AmericanWhy We Get lostScientific AmericanColin Ellard is an associate professor of psychology at the University of ...
ISBNs
0385530420
9780385528061
9780385530422