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Fashion Brands

Branding Style from Armani to Zara

Fashion Brands by Mark Tungate
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This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

Kogan Page; Read online
Title: Fashion Brands
Author: Mark Tungate
 
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ISBNs
0749455047
9780749453053
9780749455040