Insights from the New Implicit Measures
Social Psychologists have long recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.
, or download in or
Author: Richard E. Petty; Russell H. Fazio; Pablo Brinol