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The 2009-2014 World Outlook for Advertising for Social Media and Widgets

The 2009-2014 World Outlook for Advertising for Social Media and Widgets
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THE METHODOLOGY

In order to estimate the latent demand for aesthetic equipment on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question.

Excerpt
1INTRODUCTION1
1.1Overview1
1.2What is Latent Demand and the P.I.E.?1
1.3The Methodology2
1.3.1Step 1. Product Definition and Data Collection4
1.3.2Step 2. Filtering and Smoothing5
1.3.3Step 3. Filling in Missing Values6
1.3.4Step 4. Varying Parameter, Non-linear Estimation6
1.3.5Step 5. Fixed-Parameter Linear Estimation7
1.3.6Step 6. Aggregation and Benchmarking7
1.3.7Step 7. Latent Demand Density: Allocating Across Cities7
2SUMMARY OF FINDINGS9
2.1The Worldwide Market Potential9
3AFRICA11
3.1Executive Summary11
3.2Algeria12
3.3Angola13
3.4Benin14
3.5Botswana14
3.6Burkina Faso15
3.7Burundi16
3.8Cameroon16
3.9Cape Verde17
3.10Central African Republic18
3.11Chad18
3.12Comoros19
3.13Congo (formerly Zaire)20
3.14Cote d'Ivoire21
3.15Djibouti21
3.16Egypt22
3.17Equatorial Guinea23
3.18Ethiopia23
3.19Gabon24
3.20Ghana25
3.21Guinea26
3.22Guinea-Bissau26
3.23Kenya27
3.24Lesotho28
3.25Liberia28
3.26Libya29
3.27Madagascar30
3.28Malawi30
3.29Mali31
3.30Mauritania32
3.31Mauritius32
3.32Morocco33
3.33Mozambique34
3.34Namibia34
3.35Niger35
3.36Nigeria36
3.37Republic of Congo37
3.38Reunion37
3.39Rwanda38
3.40Sao Tome E Principe39
3.41Senegal39
3.42Sierra Leone40
3.43Somalia41
3.44South Africa41
3.45Sudan42
3.46Swaziland43
3.47Tanzania43
3.48The Gambia44
3.49Togo45
3.50Tunisia46
3.51Uganda47
3.52Western Sahara48
3.53Zambia48
3.54Zimbabwe49
4ASIA & THE MIDDLE EAST51
4.1Executive Summary51
4.2Afghanistan52
4.3Armenia53
4.4Azerbaijan54
4.5Bahrain55
4.6Bangladesh56
4.7Bhutan57
4.8Brunei57
4.9Burma58
4.10Cambodia59
4.11China59
4.12Hong Kong60
4.13India61
4.14Indonesia62
4.15Iran63
4.16Iraq64
4.17Israel65
4.18Japan65
4.19Jordan66
4.20Kuwait67
4.21Kyrgyzstan68
4.22Laos68
4.23Lebanon69
4.24Macau70
4.25Malaysia70
4.26Maldives71
4.27Mongolia72
4.28Nepal72
4.29North Korea73
4.30Oman74
4.31Pakistan74
4.32Palestine75
4.33Papua New Guinea76
4.34Philippines76
4.35Qatar77
4.36Saudi Arabia78
4.37Seychelles79
4.38Singapore79
4.39South Korea80
4.40Sri Lanka81
4.41Syrian Arab Republic82
4.42Taiwan83
4.43Tajikistan84
4.44Thailand84
4.45The United Arab Emirates85
4.46Turkey86
4.47Turkmenistan87
4.48Uzbekistan87
4.49Vietnam88
4.50Yemen89
5EUROPE90
5.1Executive Summary90
5.2Albania91
5.3Andorra92
5.4Austria93
5.5Belarus94
5.6Belgium95
5.7Bosnia and Herzegovina96
5.8Bulgaria97
5.9Croatia98
5.10Cyprus98
5.11Czech Republic99
5.12Denmark100
5.13Estonia101
5.14Finland101
5.15France102
5.16Georgia103
5.17Germany104
5.18Greece105
5.19Hungary106
5.20Iceland107
5.21Ireland108
5.22Italy108
5.23Kazakhstan109
5.24Latvia110
5.25Liechtenstein111
5.26Lithuania112
5.27Luxembourg112
5.28Malta113
5.29Moldova114
5.30Monaco114
5.31Norway115
5.32Poland116
5.33Portugal117
5.34Romania118
5.35Russia119
5.36San Marino120
5.37Slovakia120
5.38Slovenia121
5.39Spain122
5.40Sweden123
5.41Switzerland124
5.42The Netherlands125
5.43The United Kingdom126
5.44Ukraine127
6LATIN AMERICA128
6.1Executive Summary128
6.2Argentina129
6.3Belize130
6.4Bolivia131
6.5Brazil132
6.6Chile133
6.7Colombia134
6.8Costa Rica135
6.9Ecuador135
6.10El Salvador136
6.11French Guiana137
6.12Guatemala137
6.13Guyana138
6.14Honduras139
6.15Mexico140
6.16Nicaragua141
6.17Panama141
6.18Paraguay142
6.19Peru143
6.20Suriname144
6.21The Falkland Islands144
6.22Uruguay145
6.23Venezuela146
7NORTH AMERICA & THE CARIBBEAN147
7.1Executive Summary147
7.2Antigua and Barbuda149
7.3Aruba149
7.4Barbados150
7.5Bermuda151
7.6Canada151
7.7Cuba152
7.8Dominica153
7.9Dominican Republic154
7.10Greenland155
7.11Grenada156
7.12Guadeloupe156
7.13Haiti157
7.14Jamaica158
7.15Martinique158
7.16Puerto Rico159
7.17St. Kitts and Nevis160
7.18St. Lucia161
7.19St. Vincent and the Grenadines161
7.20The Bahamas162
7.21The British Virgin Islands163
7.22The Cayman Islands163
7.23The Netherlands Antilles164
7.24The U.S. Virgin Islands165
7.25The United States166
7.26Trinidad and Tobago167
8OCEANA168
8.1Executive Summary168
8.2American Samoa169
8.3Australia170
8.4Christmas Island171
8.5Cook Islands171
8.6Fiji172
8.7French Polynesia173
8.8Guam173
8.9Kiribati174
8.10Marshall Islands175
8.11Micronesia Federation175
8.12Nauru176
8.13New Caledonia177
8.14New Zealand177
8.15Niue178
8.16Norfolk Island179
8.17Palau179
8.18Solomon Islands180
8.19The Northern Mariana Island181
8.20Tokelau181
8.21Tonga182
8.22Tuvalu183
8.23Vanuatu183
8.24Wallis and Futuna184
8.25Western Samoa185
9DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS186
9.1Disclaimers & Safe Harbor186
9.2Icon Group International, Inc. User Agreement Provisions187