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The 2009-2014 World Outlook for Advertising for Social Media Web Sites

THE METHODOLOGY

In order to estimate the latent demand for aesthetic equipment on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question.

Excerpt
1INTRODUCTION1
1.1Overview1
1.2What is Latent Demand and the P.I.E.?1
1.3The Methodology2
1.3.1Step 1. Product Definition and Data Collection4
1.3.2Step 2. Filtering and Smoothing5
1.3.3Step 3. Filling in Missing Values6
1.3.4Step 4. Varying Parameter, Non-linear Estimation6
1.3.5Step 5. Fixed-Parameter Linear Estimation7
1.3.6Step 6. Aggregation and Benchmarking7
1.3.7Step 7. Latent Demand Density: Allocating Across Cities7
2SUMMARY OF FINDINGS9
2.1The Worldwide Market Potential9
3AFRICA11
3.1Executive Summary11
3.2Algeria12
3.3Angola13
3.4Benin14
3.5Botswana14
3.6Burkina Faso15
3.7Burundi16
3.8Cameroon16
3.9Cape Verde17
3.10Central African Republic18
3.11Chad18
3.12Comoros19
3.13Congo (formerly Zaire)20
3.14Cote d'Ivoire21
3.15Djibouti21
3.16Egypt22
3.17Equatorial Guinea23
3.18Ethiopia23
3.19Gabon24
3.20Ghana25
3.21Guinea26
3.22Guinea-Bissau26
3.23Kenya27
3.24Lesotho28
3.25Liberia28
3.26Libya29
3.27Madagascar30
3.28Malawi30
3.29Mali31
3.30Mauritania32
3.31Mauritius32
3.32Morocco33
3.33Mozambique34
3.34Namibia34
3.35Niger35
3.36Nigeria36
3.37Republic of Congo37
3.38Reunion37
3.39Rwanda38
3.40Sao Tome E Principe39
3.41Senegal39
3.42Sierra Leone40
3.43Somalia41
3.44South Africa41
3.45Sudan42
3.46Swaziland43
3.47Tanzania43
3.48The Gambia44
3.49Togo45
3.50Tunisia46
3.51Uganda47
3.52Western Sahara47
3.53Zambia48
3.54Zimbabwe49
4ASIA & OCEANA50
4.1Executive Summary50
4.2American Samoa51
4.3Australia52
4.4Bangladesh53
4.5Bhutan54
4.6Brunei54
4.7Burma55
4.8Cambodia56
4.9China56
4.10Christmas Island57
4.11Cook Islands58
4.12Fiji58
4.13French Polynesia59
4.14Guam60
4.15Hong Kong60
4.16India61
4.17Indonesia62
4.18Japan63
4.19Kiribati64
4.20Laos64
4.21Macau65
4.22Malaysia66
4.23Maldives67
4.24Marshall Islands67
4.25Micronesia Federation68
4.26Mongolia69
4.27Nauru69
4.28Nepal70
4.29New Caledonia71
4.30New Zealand71
4.31Niue72
4.32Norfolk Island73
4.33North Korea73
4.34Palau74
4.35Papua New Guinea75
4.36Philippines75
4.37Seychelles76
4.38Singapore77
4.39Solomon Islands77
4.40South Korea78
4.41Sri Lanka79
4.42Taiwan79
4.43Thailand80
4.44The Northern Mariana Island81
4.45Tokelau82
4.46Tonga82
4.47Tuvalu83
4.48Vanuatu84
4.49Vietnam84
4.50Wallis and Futuna85
4.51Western Samoa86
5EUROPE87
5.1Executive Summary87
5.2Albania88
5.3Andorra89
5.4Austria90
5.5Belarus91
5.6Belgium92
5.7Bosnia and Herzegovina93
5.8Bulgaria94
5.9Croatia95
5.10Cyprus95
5.11Czech Republic96
5.12Denmark97
5.13Estonia98
5.14Finland98
5.15France99
5.16Georgia100
5.17Germany101
5.18Greece102
5.19Hungary103
5.20Iceland104
5.21Ireland105
5.22Italy105
5.23Kazakhstan106
5.24Latvia107
5.25Liechtenstein108
5.26Lithuania109
5.27Luxembourg109
5.28Malta110
5.29Moldova111
5.30Monaco111
5.31Norway112
5.32Poland113
5.33Portugal114
5.34Romania115
5.35Russia116
5.36San Marino117
5.37Slovakia117
5.38Slovenia118
5.39Spain119
5.40Sweden120
5.41Switzerland121
5.42The Netherlands122
5.43The United Kingdom123
5.44Ukraine124
6LATIN AMERICA125
6.1Executive Summary125
6.2Argentina126
6.3Belize127
6.4Bolivia128
6.5Brazil129
6.6Chile130
6.7Colombia131
6.8Costa Rica132
6.9Ecuador132
6.10El Salvador133
6.11French Guiana134
6.12Guatemala134
6.13Guyana135
6.14Honduras136
6.15Mexico137
6.16Nicaragua138
6.17Panama138
6.18Paraguay139
6.19Peru140
6.20Suriname141
6.21The Falkland Islands141
6.22Uruguay142
6.23Venezuela143
7NORTH AMERICA & THE CARIBBEAN144
7.1Executive Summary144
7.2Antigua and Barbuda146
7.3Aruba146
7.4Barbados147
7.5Bermuda148
7.6Canada148
7.7Cuba149
7.8Dominica150
7.9Dominican Republic151
7.10Greenland152
7.11Grenada153
7.12Guadeloupe153
7.13Haiti154
7.14Jamaica155
7.15Martinique155
7.16Puerto Rico156
7.17St. Kitts and Nevis157
7.18St. Lucia158
7.19St. Vincent and the Grenadines158
7.20The Bahamas159
7.21The British Virgin Islands160
7.22The Cayman Islands160
7.23The Netherlands Antilles161
7.24The U.S. Virgin Islands162
7.25The United States163
7.26Trinidad and Tobago164
8THE MIDDLE EAST165
8.1Executive Summary165
8.2Afghanistan166
8.3Armenia167
8.4Azerbaijan168
8.5Bahrain169
8.6Iran170
8.7Iraq171
8.8Israel172
8.9Jordan172
8.10Kuwait173
8.11Kyrgyzstan174
8.12Lebanon174
8.13Oman175
8.14Pakistan176
8.15Palestine177
8.16Qatar177
8.17Saudi Arabia178
8.18Syrian Arab Republic179
8.19Tajikistan180
8.20The United Arab Emirates180
8.21Turkey181
8.22Turkmenistan182
8.23Uzbekistan182
8.24Yemen183
9DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS185
9.1Disclaimers & Safe Harbor185
9.2Icon Group International, Inc. User Agreement Provisions186