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Business-to-Business Internet Marketing
Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
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Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
Maximum Press; November 2008
368 pages; ISBN 9781931644754
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368 pages; ISBN 9781931644754
Read online, or download in secure PDF format
