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International Direct Marketing

International Direct Marketing by Manfred Krafft
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US$ 89.99
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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Springer; October 2007
348 pages; ISBN 9783540396321
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Title: International Direct Marketing
Author: Manfred Krafft; Jürgen Hesse; Jürgen Höfling
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