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The Ultimate Marketing Plan

Find Your Hook. Communicate Your Message. Make Your Mark.

The Ultimate Marketing Plan by Dan S. Kennedy
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More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

F+W Media; April 2006
240 pages; ISBN 9781605508344
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Title: The Ultimate Marketing Plan
Author: Dan S. Kennedy