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Plugging In, Getting Involved, Changing the World

CauseWired by Tom Watson
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Now in paperback, an eye-opening guide to the massive societalimpact of online social networks

For today's super-wired, always-on, live-life-in-public youngAmericans, the causes they support define who they are. Societalaspirations have so permeated the "net native" population thatcauses have become like musical tastes. CauseWiredillustrates wired causes in action, bringing real-world stories toreaders.

  • Tracks the massive societal impact on causes of online socialnetworks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online socialnetworks-in raising money for charity, in changing the politicalclimate and electing candidates, and in raising consciousness forcauses

From Facebook causes and campaigns on MySpace, to a raft of newstartups and innovative projects like Kiva, andDonorsChoose, this immensely relevant book delivers actionableresearch and recommendations to help readers launch their ownsuccessful wired social campaigns.

Wiley; November 2008
238 pages; ISBN 9780470460108
Read online, or download in secure EPUB or secure PDF format
Title: CauseWired
Author: Tom Watson
Buy, download and read CauseWired (eBook) by Tom Watson today!