Plugging In, Getting Involved, Changing the World
For today's super-wired, always-on, live-life-in-public youngAmericans, the causes they support define who they are. Societalaspirations have so permeated the "net native" population thatcauses have become like musical tastes. CauseWiredillustrates wired causes in action, bringing real-world stories toreaders.
- Tracks the massive societal impact on causes of online socialnetworks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online socialnetworks-in raising money for charity, in changing the politicalclimate and electing candidates, and in raising consciousness forcauses
From Facebook causes and campaigns on MySpace, to a raft of newstartups and innovative projects like Kiva, Change.org andDonorsChoose, this immensely relevant book delivers actionableresearch and recommendations to help readers launch their ownsuccessful wired social campaigns.
238 pages; ISBN 9780470460108
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Author: Tom Watson
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