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CauseWired
Plugging in, Getting Involved, Changing the World
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Now in paperback, an eye-opening guide to the massive societal impact of online social networksFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.
- Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes
From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
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Wiley; November 2008
238 pages; ISBN 9780470460108
Read online, or download in EPUB or secure PDF format
238 pages; ISBN 9780470460108
Read online, or download in EPUB or secure PDF format
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0470375043
9780470425466
9780470425480
9780470460108
9780470918203