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The Influential Fundraiser

Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser by Bernard Ross
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US$ 39.95
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How to apply the latest developments in psychology and neurologyfor better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yeteffective model for asking and influencing potential donors andpeers, using the latest techniques developed in the neural andpsychological sciences. He shows individuals how to make acompelling ask to mid- and high-value donors, win board membersover to a new campaign strategy, convince reluctant colleagues tocommit to their ideas, and confidently handle the objections of askeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of theManagement Centre, the United Kingdom's largest nonprofitmanagement consultancy and training organization.
Wiley; November 2008
320 pages; ISBN 9780470472187
Read online, or download in secure EPUB or secure PDF format
Title: The Influential Fundraiser
Author: Bernard Ross; Clare Segal
Buy, download and read The Influential Fundraiser (eBook) by Bernard Ross; Clare Segal today!