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Prove It before You Promote It
How to Take the Guesswork Out of Marketing
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Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Wiley; November 2008
256 pages; ISBN 9780470462607
Read online, or download in EPUB or secure PDF format
256 pages; ISBN 9780470462607
Read online, or download in EPUB or secure PDF format
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0470406178
9780470381182
9780470406151
9780470406175
9780470462607