The Secret of Success
In this little work we have endeavored to call your attention to something of far greater importance than a mere code of rules and general advice. We have pointed out to you the glorious fact that within each of you there is a Something Within, which if once aroused would give you a greatly increased power and capacity. And so we have tried to tell you this story of the Something Within, from different viewpoints, so that you might catch the idea in several ways. We firmly believe that Success depends most materially upon a recognition and manifestation of this Something Within - we think that a study of the character and work of all successful men will show you that differ as they do in personal characteristics, they all manifest that consciousness of that Something Within them that gives them an assurance of Inward Power and Strength, from which proceeds Courage and Self-Confidence. You will find that the majority of successful men feel that there is a Something helping them - back of and behind their efforts. Some have called this Thing by the name of "Luck" or "Destiny," or some such term. But it is all a form of the same recognition of an Inward Power that they are "helped" in some way, although they are not quite sure of the nature of the helper - in fact, the majority of them do not stop to speculate upon its nature, they are too busy and are content with the knowledge that It is there. This Something Within is the Individual - the "I" in each of them - the source of the power which men manifest when they express it. And this little book is written in the hopes that to many it may be the first step toward the recognition, unfoldment and manifestation of this Inward Power.
We earnestly urge upon you to cultivate this "I AM" consciousness - that you may realize the Power Within you. And then there will come naturally to you the correlated consciousness which expresses itself in the statement, "I CAN and I WILL," one of the grandest affirmations of Power that man can make. This "I Can and I Will" consciousness is that expression of the Something Within, which we trust that you will realize and manifest. We feel that behind all the advice that we can give you, this one thing is the PRIME FACTOR in the Secret of Success.
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Title: The Secret of Success
Author: William Walker Atkinson