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Marketing That Matters
10 Practices to Profit Your Business and Change the World
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Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
Berrett-Koehler Publishers, Inc.; October 2006
217 pages; ISBN 9781576759646
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217 pages; ISBN 9781576759646
Read online, or download in secure PDF format
