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The Retail Value Chain
How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
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The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. The Retail Value Chain analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. Including expert opinions, real-life case examples and a global study of shopper information sharing, The Retail Value Chain is essential reading for both retail practitioners and students of retail and channel marketing.
