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Corporate Social Responsibility in India
well-researched book on the subject in the country. The author uses Indian examples,
case studies and CSR role models from the Indian industry to explain the gap between
Indian business needs and current practices. Practices and researches in economically
developed countries have also been used extensively. As the Indian industry begins
to enter international markets, it is going to be imperative to integrate CSR
with business goals for long-term sustainability and healthy economic, social
and environmental impact.
The book helps in understanding the meaning of business beyond financial numbers
and tries to explain how even CSR can be used as a marketing tool and for business
benefits. It dwells comprehensively upon the concept of CSR, from its inception
as philanthropy till its journey to a form where now it is mandatory to be sensitive
about CSR in businesses.
353 pages; ISBN 9788132100027
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