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Why We Buy

The Science Of Shopping

Why We Buy by Paco Underhill
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US$ 10.99
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Erica Marcus Newsday What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations.
Simon & Schuster; June 2000
256 pages; ISBN 9781416561743
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Title: Why We Buy
Author: Paco Underhill
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