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Storytelling for Grantseekers

A Guide to Creative Nonprofit Fundraising

Storytelling for Grantseekers by Cheryl A. Clarke
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Grantwriters often have little or no training in the practical taskof grantseeking. Many feel intimidated by the act of writing, andsome don't enjoy writing. In Storytelling for Grantseekers,Second Edition, Cheryl Clarke presents an organic approach tograntseeking, one that views the process through the lens of thepleasures and rewards of crafting a good story. Grantseekers whoapproach the process as one in which they are connecting with anaudience (grantmakers) and writing a narrative (complete withsettings, characters, antagonists and resolutions) find greatersuccess with funders. The writing process becomes a rewarding wayto tell the organization's tale, rather than a chore, and theirpassion and creativity lead to winning proposals.

This book walks readers through all the main phases of theproposal, highlighting the creative elements that link componentsto each other and unify the entire proposal. The book containsresources on crafting an effective synopsis, overcominggrantwriter's block, packaging the story, and the best ways toapproach the "short stories" (inquiry and cover letters) thatsupport the larger proposal.

Clarke also stresses the need to see proposal-writing as part ofa larger grantseeking effort, one that emphasizes preparation,working with the entire development staff, and maintaining goodrelations with funders. In Storytelling for Grantseekers, new andexperienced grantseekers alike will discover how to write andsupport successful proposals with humor and passion.

New edition features:

  • Overall updates as well as both refreshed and new examples
  • Workshop exercises for using the storytelling approach
  • New chapters on the application of the storytelling method toother fundraising communications like appeal letters and casestatements, as well as the importance of site visits
  • Example of a full narrative proposal
Wiley; December 2008
ISBN 9780470482865
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Title: Storytelling for Grantseekers
Author: Cheryl A. Clarke
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