The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to eBooks.com?

Learn more

Rethinking Marketing

The Entrepreneurial Imperative

Rethinking Marketing
Add to cart
US$ 32.00

For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Pearson Education; January 2008
385 pages; ISBN 9780136097884
Read online, or download in secure PDF format