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Rethinking Marketing

The Entrepreneurial Imperative

Rethinking Marketing by Minet Schindehutte
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US$ 32.00

For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Pearson Education; January 2008
385 pages; ISBN 9780136097884
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Title: Rethinking Marketing
Author: Minet Schindehutte; Michael Morris; Leyland Pitt
 
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ISBNs
013609788X
9780132393898
9780136097884