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Rethinking Marketing
The Entrepreneurial Imperative
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For undergraduate and graduate courses in marketing and entrepreneurship.
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Pearson Education; January 2008
385 pages; ISBN 9780136097884
Read online, or download in secure PDF format
385 pages; ISBN 9780136097884
Read online, or download in secure PDF format

