The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to eBooks.com?

Learn more

Handbook on Brand and Experience Management

Handbook on Brand and Experience Management
Add to cart
US$ 60.00
Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
Edward Elgar Publishing; December 2008
326 pages; ISBN 9781848446151
Read online, or download in secure PDF format