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Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
Edward Elgar Publishing; December 2008
326 pages; ISBN 9781848446151
Read online, or download in secure PDF format
326 pages; ISBN 9781848446151
Read online, or download in secure PDF format
