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What are `alternative media'? Are they the same as underground, radical or oppositional media? In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media : Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live. Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom. Locates contemporary alternative media in their cultural, historical and political contexts. Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.
Sage Publications Ltd.; November 2001
193 pages; ISBN 9781849202909
Read online, or download in secure PDF format
193 pages; ISBN 9781849202909
Read online, or download in secure PDF format
Subject categories
- Academic > Journalism and Media > Communication. Mass media > Documentary mass media
- Academic > Journalism and Media > Communication. Mass media > Alternative mass media; Great Britain
- Media > Community/Alternative Media
- Current Events > Mass Media
- Social Science > Sociology
- Language Arts & Disciplines > Journalism
- Language Arts & Disciplines > Communication
- Business > Advertising & Promotion
- Business > Industries
ISBNs
9781849202909
9780761967712
1849202907