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Media Management
A Casebook Approach
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Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.Updates in this edition include:
*research and examples to reflect the current state of the industry;
*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;
*information and research on new media, the Internet, and their future implications for media managers;
*technology and online resource sections; and
*examples and information on data used by advertisers and media organizations.
This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
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Taylor and Francis; August 2003
432 pages; ISBN 9781135619589
Read online, or download in EPUB or secure PDF format
432 pages; ISBN 9781135619589
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Journalism and Media > Communication. Mass media > Communication; Vocational guidance
- Academic > Journalism and Media > Communication. Mass media > Documentary mass media
- Academic > Languages and Linguistics > Philology. Linguistics > Communication. Mass media
- Media > Media Careers
- Media > News and Current Affairs
- Current Events > Mass Media
- Language Arts & Disciplines > Communication
- Language Arts & Disciplines > Journalism
- Business > Management
- Business > Industries
- Social Science
ISBNs
1410608956
9780805847154
9781135619589
9781135619596
9781410608956