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The Future of Excellence in Public Relations and Communication Management
Challenges for the Next Generation
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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
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Taylor and Francis; June 2006
656 pages; ISBN 9781135250690
Read online, or download in secure PDF format
656 pages; ISBN 9781135250690
Read online, or download in secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Public relations. Industrial publicity
- Psychology & Psychiatry > Industrial & Organizational Psychology
- Social Science > Research
- Language Arts & Disciplines > Communication
- Business > Public Relations
ISBNs
1410613968
9780805855951
9781135250683
9781135250690
9781410613967