for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry ...

New to eBooks.com?

Learn more

Impact of e-Commerce on Consumers and Small Firms

Impact of e-Commerce on Consumers and Small Firms by Salvatore Zappalà
Add to cart
US$ 140.00
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Ashgate Publishing Ltd; November 2007
280 pages; ISBN 9781409462866
Read online, or download in secure EPUB or secure PDF format
Title: Impact of e-Commerce on Consumers and Small Firms
Author: Salvatore Zappalà; Colin Gray
 
Buy, download and read Impact of e-Commerce on Consumers and Small Firms (eBook) by Salvatore Zappalà; Colin Gray today!