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100 Steps to Success
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'The definitive guide to the campaigner's arts a magisterial A to Z of how to win hearts and minds. Those without the time to read it from cover to cover will still find plenty to intrigue and enlighten them. The book should also be required reading in City boardrooms if Rose's potential targets want to know what's heading their way' Alex Kirby BBC 'Environmentalists have a bad habit of understanding more about the issues than they do about people. Then they wonder why their campaigns fail. Chris Rose not only knows about both he knows how to connect them' Tom Burke ex-Director of FoE and the Green Alliance co-founder of E3G Third Generation Environmentalism 'Rose is one of the top pros and this book is full of expert guidance and examples. Any selection of these "100 steps to success" should make you more of a pro and less of an amateur' Rick Minter editor of ECOS British Association of Nature Conservationists 'They've got Carl Rove. We've got Chris Rose. Bet on us!' John Passacantando Executive Director Greenpeace USA 'Useful for the experienced campaigner and novice alike this systematic and practical guide shows that campaigning has a key role to play in contemporary politics.' The Waste Paper Written for the new campaigner and the experienced communicator alike this is a comprehensive and systematic exploration of what works in campaigning and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view the book's 100 key steps and tools provide models of motivation analysis and communication structure. Content includes how to begin a campaign motivating people research and development issue mapping planning using the campaign planning star organizing communications including visual language constructing campaign propositions insight into news media how to keep a campaign going how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms' and the consequent problems for campaigning.
