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And Then There's This

How Stories Live and Die in Viral Culture

And Then There's This
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US$ 12.99 (+ tax)
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired


Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.

Penguin Group US; June 2009
208 pages; ISBN 9781101057704
Read online, or download in EPUB
ISBNs
1101054581
9780143117612
9781101053805
9781101054581
9781101056929
9781101057704