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And Then There's This
How Stories Live and Die in Viral Culture
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"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
Penguin Group Inc.; June 2009
208 pages; ISBN 9781101056929
Read online, or download in secure PDF format or MobiPocket
208 pages; ISBN 9781101056929
Read online, or download in secure PDF format or MobiPocket
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ISBNs
9781101057704
9781101056929
9781101054581
9781101053805
9780143117612
1101054581