The Leading eBooks Store Online

for your Apple or Android device, Nook, Kobo, PC, Mac, Sony Reader...

New to eBooks.com?

Learn more

How to Brand Nations, Cities and Destinations

A Planning Book for Place Branding

How to Brand Nations, Cities and Destinations
Add to cart
US$ 56.00 (+ tax)
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Palgrave Macmillan Ltd.; December 2008
213 pages; ISBN 9780230584594
Read online, or download in secure PDF format