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Simple Ways Top Brands Succeed in the Digital World
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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
Palgrave Macmillan; August 2008
289 pages; ISBN 9780230614550
Read online, or download in secure PDF format
289 pages; ISBN 9780230614550
Read online, or download in secure PDF format
