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Focus on Markets and Marketing

Focus on Markets and Marketing by Alfred Lewis
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US$ 199.00
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This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market.
Emerald Group Publishing Limited; September 2008
73 pages; ISBN 9781848551893
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Title: Focus on Markets and Marketing
Author: Alfred Lewis
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