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Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition by Dan Ariely
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"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

HarperCollins; June 2009
400 pages; ISBN 9780061958724
Read online, or download in secure EPUB
Title: Predictably Irrational, Revised and Expanded Edition
Author: Dan Ariely
 
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ISBNs
0061958727
9780061353246
9780061958724