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We the Media

Grassroots Journalism By the People, For the People

We the Media by Dan Gillmor
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"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times

Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.

Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call tonewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.

Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is, a site "of, by, and for the San Francisco Bay Area."

Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

O'Reilly Media; January 2006
336 pages; ISBN 9780596553913
Read online, or download in EPUB or PDF format
Title: We the Media
Author: Dan Gillmor
  • News
'Spotlight' illuminates questions of investigative reporting in digital age - The Nation
Wed, 09 Mar 2016 10:06:48 -0800
'Spotlight' illuminates questions of investigative reporting in digital ageThe NationDan Gillmor, author of the book ...
Beyond The Weblog With Twitter And Its Founders - Forbes
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ForbesBeyond The Weblog With Twitter And Its FoundersForbesIt was ten years ago this week that Google acquired Pyra Labs as a ...
Taking Tsunami Coverage into Their Own Hands -
Sat, 08 Jan 2005 15:20:05 -0800
Taking Tsunami Coverage into Their Own HandsPoynter.orgDan Gillmor, former Silicon Valley technology columnist and author of ...
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