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Branding New York
How a City in Crisis Was Sold to the World
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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Taylor and Francis; March 2010
328 pages; ISBN 9781135919122
Read online, or download in secure PDF format
328 pages; ISBN 9781135919122
Read online, or download in secure PDF format
Subject categories
- Academic > Sociology > Communities. Classes. Races > Urban groups. The city. Urban sociology > Mental and moral life
- Academic > Business and Commerce > Business
- Architecture > Urban & Land Use Planning
- Social Science > Sociology
- History > United States
- Business > Advertising & Promotion
- Business > Marketing
- Business > Public Relations
- Political Science
ISBNs
0203931971
9780203931974
9780415954419
9781135919115
9781135919122