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Political Marketing

Principles and Applications

Political Marketing by Jennifer Lees-Marshment
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US$ 53.95
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This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
Taylor and Francis; Read online
Title: Political Marketing
Author: Jennifer Lees-Marshment
 
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