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Demystifying Business Celebrity

Demystifying Business Celebrity by Eric Guthey
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US$ 53.95
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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain.

Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment.

Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student’s bookshelf and will be informative reading for all those with an interest in business and management.

Taylor and Francis; September 2009
180 pages; ISBN 9781134336739
Read online, or download in secure EPUB or secure PDF format
Title: Demystifying Business Celebrity
Author: Eric Guthey; Timothy Clark; Brad Jackson
Buy, download and read Demystifying Business Celebrity (eBook) by Eric Guthey; Timothy Clark; Brad Jackson today!