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Demystifying Business Celebrity

Demystifying Business Celebrity
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US$ 53.95

Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.

Taylor and Francis; September 2009
191 pages; ISBN 9781134336746
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