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Sport, the Media and Popular Culture
Praise for the first edition:'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture.'European Journal of Communication (2000)'Excellent, well written and informative of interest and use to a wider constituency.'Times Higher Education Supplement (May 2000)Since its first publication in 2000 Power Play has become a key text in the burgeoning study of media sport. Charting the development of the relationship between sport and the media, the book examines the way in which the media has increasingly come to dominate how sport is played, organized, represented and thought about in society.This fully revised and updated edition reviews recent developments in the interdisciplinary field of media sport studies. It also provides new analysis of the global sports media marketplace taking into consideration the rapid changes in the media coverage of sport brought by the internet and new digital media platforms.Written by two experienced and internationally renowned researchers in the field, the book provides an important revision of our understanding of media sport in the 21st century.
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