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The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

The Curse of the Mogul by Jonathan A. Knee
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US$ 13.99
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.


Penguin Group US; October 2009
320 pages; ISBN 9781101140741
Read online, or download in secure EPUB
Title: The Curse of the Mogul
Author: Jonathan A. Knee; Bruce C. Greenwald; Ava Seave
 
Buy, download and read The Curse of the Mogul (eBook) by Jonathan A. Knee; Bruce C. Greenwald; Ava Seave today!
ISBNs
1101139838
9781101139837
9781101140741
9781591843900