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Marketing For Dummies

Marketing For Dummies by Alexander Hiam
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Covers everything from essential marketing principles andtechniques to the latest methods and trends

Want to sharpen your marketing skills to promote your productsand services? Whether you're introducing a new product orjumpstarting your existing marketing plans, Marketing ForDummies, 3rd Edition, helps you get a handle on such basicmarketing concepts as the four P's-product, pricing, positioning,and placement - and boost your sales with innovative newapproaches.

Packed with over 25 percent new and revised material, thispractical, savvy, guide shows you how to treat every aspect ofinteracting with customers-including customer service and theproduct itself - as an opportunity to grow the organization. You'lllearn how to prepare hard-hitting campaigns, plan a marketingbudget and stick to it, and seize new opportunities to increasecustomer awareness and appreciation of your product or service.

  • Explains Internet and search engine marketing to work foryou
  • Helps you identify customers where you least expect them
  • Offers tips on using online resources to size upcompetitors
  • Covers effective product positioning in a crowdedmarketplace
  • Introduces guerilla and global marketing

You don't have to be a marketing genius to expand your customerbase and boost sales, but you will need a little help fromMarketing For Dummies, 3rd Edition.

Wiley; Read online
Title: Marketing For Dummies
Author: Alexander Hiam
 
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