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Corporate Marketing and Identity
Reflections and Directions
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In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate marketing field. This ebook includes some of these papers and also includes a keynote presentation delivered at the 11th ICIG Symposium held in Brighton. A case history on the British Monarchy concludes the e-book.
Emerald Group Publishing Limited; May 2009
141 pages; ISBN 9781848557277
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141 pages; ISBN 9781848557277
Read online, or download in secure PDF format
