The Leading eBooks Store Online 3,667,858 members ⚫ 1,180,414 ebooks

New to eBooks.com?

Learn more

Advertising and Promotion in ‘New’ Asia

Advertising and Promotion in ‘New’ Asia by Kim-Shyan Fam
Add to cart
US$ 199.00
(If any tax is payable it will be calculated and shown at checkout.)
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches undertaken by firms to effectively reach their target market.
Emerald Group Publishing Limited; April 2009
179 pages; ISBN 9781848556775
Read online, or download in secure PDF format
Title: Advertising and Promotion in ‘New’ Asia
Author: Kim-Shyan Fam
 
  • News
Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices: 2-day In-person ... - Business Wire (press release)
Tue, 23 Aug 2016 08:06:00 -0700
Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices: 2-day In-person ...Business ...
Two Day FDA Scrutiny of Promotion and Advertising Practices Seminar by Ex-FDA Official - Philadelphia, United States ... - Business Wire (press release)
Tue, 23 Aug 2016 06:45:00 -0700
Two Day FDA Scrutiny of Promotion and Advertising Practices Seminar by Ex-FDA Official - Philadelphia, United States ...
Oklahoma City will review Civic Center ad, promotion policies ... - NewsOK.com
Thu, 11 Aug 2016 22:01:20 -0700
Oklahoma City will review Civic Center ad, promotion policies ...NewsOK.comIn response to the Catholic archbishop's ...