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This ebook seeks to understand in greater depth both business-to-business purchasing and various types of buyer–seller relationships. We present 14 articles that provide an in-depth understanding of the critical issues involved in purchasing orientations.
Emerald Group Publishing Limited; April 2009
168 pages; ISBN 9781848555532
Read online, or download in secure PDF format
168 pages; ISBN 9781848555532
Read online, or download in secure PDF format
