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Strategy in Emerging Markets

Strategy in Emerging Markets by Rajesh K Pillania
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US$ 199.00
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The concept of Strategy is centuries old. However, business strategy is mainly a recent phenomenon having come into existence in only the last century. During this time the overwhelming focus of business strategy research has been primarily on the United States, Western Europe and Japan and or within their context.This e-book on contains seven papers dealing with various aspects of strategy in emerging markets.
Emerald Publishing Limited; January 2009
107 pages; ISBN 9781848554597
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Title: Strategy in Emerging Markets
Author: Rajesh K Pillania