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Global Political Marketing

Global Political Marketing
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US$ 49.95

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Taylor and Francis; October 2009
302 pages; ISBN 9781135261399
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