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The Cure

Enterprise Medicine for Business: A Novel for Managers

The Cure by Dan Paul
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US$ 36.95
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From Enterprise Medicine creator Dan Paul and bestselling business author Jeff Cox comes The Cure. Based on Paul’s years of experience working with CEOs and their senior teams to build better businesses, The Cure models the process for overcoming organizational inertia and creating a dynamic, boundaryless management culture.

Enterprise Medicine traces its roots to Dan Paul’s days as a manager at General Electric, regarded as one of the best-managed companies in the world for over six decades. Despite all the press, few executives have been able to create the type of disciplined, boundaryless management that GE’s Jack Welch demonstrated to be so effective. Now, Paul and Cox have written a page-turner of a novel about reinventing the strategy and culture of a business–and doing it in less than a year.

Using Paul’s time-tested principles, Cox sets the story inside the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.

Narrated by both senior managers and middle managers from functions throughout the company, The Cure presents the issues from different points of view, and depicts the competing interests that make collaboration between leaders so difficult. Yet it brings to life the process of change that ultimately drives out fear and creates open communication, a common commitment, and a united direction.

Though The Cure is fiction, Enterprise Medicine is fact. It has been put into practice at dozens of companies, including Black & Decker, Coleman, Master Lock, Parker Hannifin, Emerson, Danaher, United Stationers, Moen, and many others. Now, you can use it. The process described in The Cure can be put to work inside your organization to rapidly build a management culture that is flexible, responsive, and driven by market realities rather than egos. While your competitors are bogged down by politics and indecision, your company can move fast when markets change, perform better during bad times, and create new opportunities to become market driving rather than market driven. Take The Cure

Wiley; August 2003
304 pages; ISBN 9780471430711
Read online, or download in secure PDF format
Title: The Cure
Author: Dan Paul; Jeff Cox
 
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