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Coaching with the Brain in Mind

Foundations for Practice

Coaching with the Brain in Mind by David Rock
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Coaching Brain in Mind

Foundations for Practice

David Rock and Linda J. Page, PhD

Discover the science behind brain-based coaching

By understanding how the brain works, coaching professionals canbetter tailor their language, strategies, and goals to be inalignment with an individual's "hard-wired" way of thinking.Written by two well-known coaching professionals, David Rock andLinda Page, Coaching with the Brain in Mind presents the tools andmethodologies that can be employed by novice and experiencedcoaches alike to create an effective—and ultimately morerewarding—relationship for both coach and client.

This informative guide to the neuroscience of coaching clearlydemonstrates how brain-based coaching works in practice, and howthe power of the mind can be harnessed to help an individual learnand grow. Illustrated with numerous case examples and stories, thisbook is organized for immediate use by professionals in theirclient work.

Coverage includes:

  • A succinct but comprehensive overview of the major scientificand theoretical foundations for coaching and their implications forpractice

  • How the language of coaching—setting goals, makingconnections, becoming more aware, seeking breakthroughs, and takingaction—parallels what neuroscientists tell us about how thebrain operates

  • Neuroscience as a natural platform for the ongoing developmentof coaching

Building on the existing foundation of coaching by addingneuroscience as an evidence base for the profession, Coaching withthe Brain in Mind shows that it is possible to become a betterprofessional coach by understanding how the brain works. As well,the authors, through their research, present that an understandingof neuroscience research, however new and speculative, can helpcoaches and leaders fulfill their potential as change agents in thelives of others.

Wiley; August 2009
544 pages; ISBN 9780470506776
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Title: Coaching with the Brain in Mind
Author: David Rock; Linda J. Page
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