The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...

New to eBooks.com?

Learn more

Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition
Add to cart
US$ 39.95
(If any tax is payable it will be calculated and shown at checkout.)
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Kogan Page; October 2009
256 pages; ISBN 9780749458591
Read online, or download in EPUB or secure PDF format