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- Canada
- UK
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- Algeria
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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country’s demographic shifts. This handbook will get you on the right PR track with
- Ideas to harness a celebrity brand and create effective public service announcements
- The how-tos of amplifying your message through partnerships
- The means to develop affordable podcasts, savvy outreach programs, and special events
- Tips for using gaming to build excitement
ALA Editions; January 2009
125 pages; ISBN 9780838997260
Read online, or download in secure PDF format
125 pages; ISBN 9780838997260
Read online, or download in secure PDF format
