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Product-Service Systems
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US$ 199.00
The manufacturing industry is enhancing its offerings in the form of product-service systems (PSS) to generate more revenue through better satisfying and exceeding customer expectations. Use of new technology, better understanding of social systems and advanced management techniques are working together to enable a shift towards the servitization of manufacturing. There is an increasing interest to understand the basic nature of the transition from a product centric organisation to a service or value proposition centric organisation. Selling a product and its functionality is different from selling an offering based on customer value. This requires a deeper understanding of the customer and the relationship between the product, business processes, organisational structure and human factors. The relationships change based on Business to Consumer (B2C) or Business to Business (B2B) interactions. Several manufacturing organisations are going through this transformation and have good insight and knowledge of the challenges. There is a need to enhance multi-disciplinary research in the PSS area. This e-book presents eleven selected papers that cover state of the art research in a number of PSS areas.
Emerald Group Publishing Limited; July 2009
239 pages; ISBN 9781848557499
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ISBNs
1848557493
9781848557482
9781848557499