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This e-book draws together recent work in e-shopping and e-retailing to disseninate a coherent body of research that provides insight into how the sector is responding (or should respond) to the challenges of change. Both empirical and conceptual studies are included and all contributions address the practical implications. Collectively, the ten papers provide a state of the art picture of e-retailing in the twenty-first century.
Emerald Group Publishing Limited; September 2009
171 pages; ISBN 9781848558694
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171 pages; ISBN 9781848558694
Read online, or download in secure PDF format
